The Value of Cash

Cashzone has undertaken an exclusive study into the value convenience stores and petrol forecourts receive by having an ATM on-site. The research, called "The Value of Cash," looks specifically at the impact an ATM has on loyalty, footfall and sales.

The Value of Cash report investigated patterns of ATM visitation at convenience stores and petrol forecourts in England, Scotland and Wales in November 2013. The research was conducted and the data was gathered by independent research company Populus, through direct intercept interviews with over 800 consumers.

Key Findings

  • ATMs generate increased in-store spend
  • ATMs boost convenience store visitation
  • In-store spending is largely by cash
  • Most consumers use ATMs alongisde other store services

To learn more about the findings of our research, request our whitepaper .
Who are we? We are Cardtronics Ireland. The cash machine people.